One Clear Dot

A local Tampa news station’s website carried a little blurb today about a new free magazine that is being published in the Tampa Bay area. It is called “Hot Moms and Cute Kids.”

I’ll pause now so you can take some time to gather your thoughts and decide how you react if you saw a magazine with this title sitting on the magazine rack in your local Chinese takeout restaurant or gym.

I understand that “hot” has become the new catchall word for attractive these days, but to be quite honest, when I saw this magazine last month in a local shop, the first thing that came to mind was that new breed of hootchie mama we all see running around at the park and at PTA meetings. They wear teetering stiletto heels, sport French pedicures with toenail extensions, and generally wear baby doll t-shirts that dip low enough in front to show off their boob job and lacy bra while also riding up to show the world their navel piercing.

In other words, those moms that come inappropriately dressed to drop their kids off at school in the car line. They are the ones that make you shield the eyes of your 5th-grade son. They are the women who are actually proud when some calls them a MILF; flattered that some snot-nosed teen has the bad manners to admit in public that they want to f*ck them.

Ew.

I believe the publisher had good intentions when she developed the magazine and is sincere when she says, “You can still be a great mom and look good and take care of yourself and take time for yourself, and that’s what the whole magazine is all about.”

Despite that, the title puts me off. I think it is a true testament to the fact that naming a product is more important than you will ever know.

Posted on May 6th, 2008 by onecleardot
Filed under: The Way People Think