Do It in Dockers

I’ve been keeping my eye on the commercial contest over at the Dockers website. They have invited anyone who feels up to the challenge to make a commercial about Dockers pants and there have been some pretty creative responses to the call.

I know it is more than likely too irreverent to win the Dockers contest, but I like the commercial entitled “Do It In Dockers” because the folks who made this little gem did more than just insert some text into the standard footage provided by Dockers. They put their own twist on the concept and rode the idea out all the way to the end. That’s my kind of footwork, folks.

I cannot seem to link directly to the video I am talking about, but if you go to the main Dockers contest <, you can scroll down and find the “Do It In Dockers” title.

The winner of the contest has the chance that their commercial will be aired during an upcoming episode of the Tonight Show on NBC, so if finding exposure for your creative sensibilities is your cup of tea, this is the contest for you. There is still time to upload your own video. I am actually getting my act together this weekend so I can put one of my own ideas into play.


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