One Clear Dot

Anyone who writes knows that the words you use are important. One word can change the entire meaning of a sentence or phrase.

When I worked in public relations, I had to take care in the economy of word usage, and therefore the words I did use had to be the most meaningful, perfect, expressive, buzz-worthy words possible. I had to do things just right. If I was writing a 30-second television or radio spot, there was absolutely no room to input even one superfluous word.

Online, keywords mean far more than ever before. Yes, you still want to write using language that engages the reader, conveys the right message, and positions your reader in the right direction. However, economy of words is less important and keywords are now more important.

Because search engines use a multitude of factors when deciding in which order to display web pages, people might not ever see what you write unless you use just the right words. And, if you make a living based on the strength of keywords, you will want to be right on top of what those all-important words are in your niche right now. While words like mesothelioma were once the pinnacle in online riches, the internet is a much more subtle place now.

You need to decide what your keywords are first. That is to say, what search terms do you most expect people to use in a search engine search when looking for your business or topic? Then, you need to take those words and plan around them. Use them in your copy and your titles. Use them naturally and in context. Use them frequently, but without overkill.

I’ve written articles, tracked the stats for incoming traffic, gone back and changed the title of my article, and subsequently seen my traffic skyrocket. Keywords are that important.

Posted on May 31st, 2008 by onecleardot
Filed under: Blogging